Why journalists love Reddit for its brains, not just its beauty

16 Sep

web3dlawyer:

Why journalists love Reddit for its brains, not just its beauty

It’s fair to say that Reddit is having a moment right now. In the wake of President Obama’s decision to make the site part of the campaign trail by doing an “Ask Me Anything” Q&A last month, more and more people are seeing the site for the first time. Traffic is up, and mainstream media outlets are even writing glowing tributes to the site that was once the preserve of the internet’s crankiest community.

But while Reddit’s influence in politics may be growing, and its role in shaping internet culture is already significant, there’s another area of life that also relies heavily on the site: journalism.

Originally posted on Gigaom:

It’s fair to say that Reddit is having a moment right now. In the wake of President Obama’s decision to make the site part of the campaign trail by doing an “Ask Me Anything” Q&A last month, more and more people are seeing the site for the first time. Traffic is up, and mainstream media outlets are even writing glowing tributes to the site that was once the preserve of the internet’s crankiest community.

But while Reddit’s influence in politics may be growing, and its role in shaping internet culture is already significant, there’s another area of life that also relies heavily on the site: journalism.

It’s not news that journalists love to get linked by Reddit, which can drive huge amounts of traffic to a site — so much that some even try to game the system. But what’s less widely acknowledged is how much it gets…

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