Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving — but how do they help bring in new readers? And what happens if they don’t?
The UK telecoms regulator Ofcom has announced an industry pilot of the long-range broadband and M2M technology later this year, in order to make sure everything works properly ahead of a likely national deployment next year.
The UK is about to get a serious pilot of white space radio. Yes, there’s already been an industry-led pilot in Cambridge, but that was really about the technology itself – the pilot coming up this autumn is being led by the telecoms regulator Ofcom, and the idea here is to test out the processes around using white spaces across the country.
In other words, the UK is now gearing up for a proper rollout next year (if everything goes well in the trial), with potential uses including rural broadband and the internet of things. Here’s what Ofcom chief executive Ed Richards said in a statement on Friday:
“Ofcom is preparing for a future where consumers’ demand for data services will experience huge growth. This will be fuelled by smartphones, tablets and other new wireless applications.
“White space technology is one creative way that this demand can be met…
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